It's all good trying to keep abreast of what your competitors are doing but if you just try to be them then what's the point in existing.
If someone came to you and said they wanted to start a version of Amazon, you'd say they were mad and walk away.
If someone came to you and said they wanted to start a version of Amazon, you'd say they were mad and walk away.
But we all, from time to time, try to be like our competitors. The thing is you need to be really carefully because if you aim to be like them too much you'll never develop your own business model or pick up any new customers.
Dilbert, as usual, sums this thought up perfectly. Enjoy
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